🛒 E-Commerce Accessibility

77% of ADA Website Lawsuits
Target Online Stores

E-commerce is the most litigated category in ADA web accessibility. Every product image, variant selector, filter, cart interaction, and checkout field is a potential violation. If you sell online, you are in the highest-risk category.

Lawsuit Data

E-Commerce Industry Exposure — By the Numbers

Data from UsableNet, WebAIM, and federal court filings. Updated for 2024.

77%
of ADA web accessibility lawsuits target e-commerce and retail websites
UsableNet 2024 Report
3,600+
ADA lawsuits filed against online retailers in 2024 alone
Federal PACER data
$10K–$100K
settlement range for e-commerce ADA cases depending on revenue and repeat offense
ADA litigation tracking
Product Images
Missing alt text on product photography is the single most cited e-commerce violation
Plaintiff complaint analysis
Checkout
Inaccessible checkout flows are cited as the highest-severity violation — they block purchase entirely
WCAG SC 3.3 violations
$490B
annual discretionary spending by Americans with disabilities — revenue you lose when checkout is broken
CDC / American Institutes for Research
Common Violations

What Plaintiffs Target on Online Stores

These are the specific WCAG failures cited most frequently in e-commerce ADA complaints.

🖼️

Product Image Alt Text

Every product photo needs descriptive alt text. Catalog-wide missing alt text is the most commonly cited violation. Color swatches and zoom images need accessible alternatives too.

💳

Checkout Forms

Every field must be labeled, errors must be identified programmatically, required fields must be announced. Payment method selectors, promo code fields, and shipping forms all apply.

🔍

Filters & Faceted Nav

Price sliders, size selectors, color filters, and category navigation must be keyboard-operable. Most e-commerce filter implementations fail this entirely.

🛒

Cart & Quick View

Cart drawers, quantity adjusters, and quick-view modals must manage focus correctly. Add-to-cart confirmations must be announced to screen readers.

⌨️

Keyboard Navigation

Every interactive element must be operable without a mouse. Product grids, variant selectors, accordion details, tabs, and mega menus are frequent failures.

🎨

Color Contrast

Sale badges, price text, promotional banners, and CTA buttons frequently fail WCAG contrast ratios. "Add to Cart" buttons on colored backgrounds are a common violation.

What We Do

E-Commerce Accessibility Services

Scoped for online stores on WordPress/WooCommerce, Shopify, and other platforms.

🔍

Full WCAG 2.2 Audit

Every page type: homepage, collections, product pages, cart, checkout, account, search results. Every violation mapped to WCAG criterion with severity and legal exposure.

🔧

Source Remediation

Fixes in your actual theme templates (Liquid, PHP, or Twig). Product images get real alt text. Checkout fields get proper labels. Cart drawers get focus management. No overlays.

🏅

Compliance Certificate

Dated documentation for legal defense, enterprise procurement, and marketplace requirements. Increasingly required by Amazon, Walmart, and other marketplace sellers.

📊

Ongoing Monitoring

New products, seasonal pages, and content updates introduce new violations. Monthly monitoring catches them before they become legal exposure. $497/month. Unlike automated overlay widgets, this is a real expert re-review. Cancel anytime.

Start Your AssessmentShopify Stores

E-Commerce Is the #1 Target

77% of lawsuits. Every product, every filter, every checkout field. Start with a 3-minute assessment — we respond with a written proposal.

Eligible small businesses can recover up to $5,000 via IRS Form 8826.